Having singularly failed to ignite TV is Shit week with my lame attempts at humour yesterday (despite a massively valiant and much-appreciated effort from LZ to come to my rescue…), I’ll try a serious post instead.
So, Chris Morris’s considered deconstruction of Michael Grade has again proved to be accurate… he’s jumped ship from the BBC only a few weeks before the government is due to decide on the level of the licence fee for the next 5-7 years, leaving the Beeb (according to the papers) in some serious doo-doo. Actually, I don’t see it that way myself - post-Hutton, the government were always going to be pretty rough on the Beeb re. funding this time around, and to be frank, the Corporation’s output under Grade hasn’t been “all that”, so the Beeb probably hasn’t lost as much as it thinks it has.
Flicking the remote, ITV certainly need a leg-up; Rupert Murdoch is circling, and already owns 18% of the shares. Richard Branson attempted a merger (through NTL) but was blocked by Murdoch; now all this Shite in Whining Armour can do is bellyache about “distorted competition”.
Murdoch would no doubt be served by running the channel into the ground even more
than it is already (in order to get people over to his crap-filled Sky platform); in this sense, Grade’s move should be good for the consumer. Whatever his faults, Grade surely won’t let ITV continue with the “strategy” of screening what is, to all intents and purposes, daytime TV in evening slots.
Terrestrial television needs a strong ITV to balance and complement the Beeb, and historically the regionals produced some great programmes, but in recent post-merger years it’s just been a shit-fest. Yes, they’ve wheeled out a few old warhorses like Cracker and Prime Suspect this year, but it’s mostly been ever decreasing quality, a fact reflected in their poor advertising revenue (at a time when consumers are spending more than ever). Whatever Chris Morris thinks of Grade, he’s undoubtedly the best-placed man be able to bring some prestige back to the network - and, with any luck, turf Murdoch out on his ear.
Massive issues, rather spidery post…. all thoughts welcome.