Annoying thing of the week - and it looks like it’s spiralling out of control - is little vocal jingles at the end of adverts.
It started with the ridiculously unwieldy “Maybe she’s born with it, maybe it’s Maybelline”, and we all had a chuckle at our quaint transatlantic cousins. Then the appalling “Mmmm, Danone” which you could just about explain away given that it’s a French company.
Nothing followed for a few months, and we thought no more about it. But then came Herbal Essences - a woman singing “Herbal” then whispering “Essences” - which very nearly led me to put my DMs through the old HD-unready. And yesterday, I caught an advert for Scholl - who, I believe, make foot deodorant and affiliated utterly unsexy products - and a woman whispered the company name “sexily” at the end of the ad. GAAAAH!
At least with insurance / debt management adverts you can spot them early and either turn the TV off or, if the remote’s, erm… remote, go “LA LA LA LA LA LA LA LA LA” for a couple of minutes. These are far more insidious, giving no warning before offering a wasp-sting of concentrated annoyance with no possible comeback apart from a primal roar of “NOOOOOOOOO!!!”
What next? “Mmmmm, Kwik Fit”? For fuck’s sake, make it stop!
This entry was posted on Friday, November 24th, 2006 at 8:47 am and is filed under General, or uncategorized due to sloppy editing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.